Craftsman Indonesia now not only retains the traditional mat shape. Woven pandanus developed into bags, slippers, hats, storage boxes, lampshades, carpets, and home décor products. In Kebumen and Ciamis, for example, design development and digital marketing help pandan woven products reach a wider range of markets, including international markets.
However, the journey to the world market is not always easy. Craftsmen still face issues of raw material availability, artisan regeneration, marketing, and the need to keep innovating. In Pandeglang, even as early as 2026 it was reported that thousands of pandan products had accumulated after absorption by buyers the main stalled.